About Cahoot
Built Around Your Care Business
We are the UK’s only website & digital agency dedicated exclusively to the care sector
Our mission is to make care marketing straightforward, effective and stress-free for the UK care sector
Our team of specialists takes the ever-changing and complex world of marketing and makes it accessible and impactful for the care sector.
We are the gold standard for marketing in the care sector, and we like to keep things simple, joyful and meaningful.
Our Values
Service
We work to raise the standards of marketing in the UK care sector and support the whole community.
Quality
We believe in prioritising marketing outcomes for clients. We prize integrity, high standards, and attention to detail. We take pride in our work and are always looking for ways to improve.
Collaboration
We believe in working together to help our clients thrive and grow. We support and listen to each other in a respectful and straightforward way.
Integrity
We believe in honesty and authenticity. We value each other’s time and balance quality with simplicity to work efficiently. We ask questions, we care, and we’re friendly and accountable.
Cahoot’s Story
In 2014 Cahoot Marketing was founded by Aflie Jones, after his singer-songwriter career was put on hold due to a damaged voice. It led Alfie into the digital market sector, and he became obsessed with the question “What is good Marketing?’
Growing from the seeds of that question, Cahoot spread its wings and by 2019 was a full digital agency, providing a wide range of marketing services for whoever needed them.
Then, during covid the care sector really needed Cahoot’s help. It wasn’t possible to show people around homes, so fantastic digital marketing was a must-have and Cahoot niche into the health and social care sector, being invited to speak at industry events such as the Care Show and winning care supplier awards.
In 2022 Cahoot partnered with Five on a Bike (a specialist care video production company) to deliver powerful video content for it’s clients. This was the start of a wonderful relationship which eventually led to Five on a Bike acquiring cahoot in late 2025. Combining the marketing skills and prowess of the two organisations.
Cahoot is now led by York Woodford-Smith & Chris Harper with ongoing support from Aflie, who has now pursued a career in community interest companies & singing and songwriting.
Today, Cahoot works exclusively with the health and care sector, and our clients are thriving. We won Best Marketing Company at the 2022 Care Sector Supplier Awards, and we were invited to speak several times at the Care Show in 2021.
As we celebrate our 10th anniversary, we’re committed to our core belief: that websites and digital marketing for care should be straightforward, easy to understand and stress-free.
