SEO and content marketing for the care industry
work hand in hand to make sure you:
Google Page 1
Attract private clients & care recruits
Google Page 1
Turn traffic into enquiries & sales
92% of online searches end on page 1. If you’re not there, you’re invisible. In addition to this, the top 2 organic rankings on Google also get over 50% of online traffic.
You could be losing half of your potential clients. This
applies to finding both:
● Private clients
● Care recruits
So, should you be doing SEO? Whether you are a regional or a national care provider, the answer is a resounding “Yes”.
From start to finish a thoroughly good company to work with. Very responsive and efficient. Thanks Alfie, Heather and team.
Moony Victoire-Nijjar, Director, My SOS Family
SEO takes time. As the proverb goes – “The best time to plant a tree was 20 years ago, the second best time is now”.
SEO takes time. It’s a slow burn high return strategy.
Start planning and optimising your business for organic search results NOW.
Content is what your potential clients will use to decide if you’re right for them.
● People read 6 pieces of content before making healthcare decisions
● 70% of people read your website before calling you
● Content helps you showcase authority and knowledge
● Demonstrate trust and transparency
● Starts a dialogue that leads to conversions
● Content can be used at all stages: attract, engage and delight
Cahoot really take the time to understand your product or service to generate copy that sounds and feels authentic. The copywriters knew the healthcare market really well which meant they were able to create more technical and market specialist pieces. They are also great at providing new ideas, helping you to stand out from your competitors.
Vanessa da Cunha – Marketing Executive, Prosell
Without traffic, leads and enquiries, your care business will stop growing and start dying.
If you are not on Google page 1 and not listed on Google Maps, people can’t find you.
Even if they do, poor quality content can drive them to your competitors.
So how do you get found and drive action once people find you?
Through experience working with businesses like yours, we have discovered there are a number of ways to win on Google, including:
● Website Optimisation
● Hyperlocal Marketing
● Google Optimisation
● Google My Business
● Maps and Reviews Optimisation
● Social Media Optimisation
● Online Directories
● Content Marketing Campaigns
These tools work individually, but when you put them together you have something powerful.
This means we understand your specific problems and have experience in solving them, saving you time, money and stress.
This will show you
Where you rank on Google compared to your competitors
Which keyword searches you are appearing for (and which you aren’t!)
How you can optimise your website, maps listings and reviews
Your specific SEO and content opportunities
Claim your “Google Page 1 Audit”
Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.
Andrew M. – Head of Marketing, National Homecare Brand
Cahoot efficiently understood the style and tone guidelines for three of our key brands, and put them into practice with engaging, insightful content that was perfectly on-brand. Cahoot’s highly responsive, knowledgeable team of specialists made communicating our needs easy, and any challenges we faced were dealt with collaboratively and comprehensively
It has been a pleasure to work with the Cahoot team. Work is completed to a high standard and can be turned around very quickly! They really take the time to understand your service which helps to generate copy that sounds and feels authentic. In our case, the healthcare industry, and it was fantastic to see that the copywriters knew the market really well which meant they were able to create more technical and market specialist pieces. They are also great at providing new ideas to help bring different pieces of content to life, helping you to stand out from your competitors.
From start to finish a thoroughly good company to work with for all things digital. Very responsive and efficient. Thanks Alfie and team.