Content and SEO for the Care Industry

Content and SEO for the Care Industry

Content and SEO for the Care Industry | Cahoot Marketing

SEO and content marketing for the care industry
work hand in hand to make sure you:

Get on
Google Page 1

Attract private clients & care recruits

Stay on
Google Page 1

Turn traffic into enquiries & sales

Why Google Page 1?

92% of online searches end on page 1. If you’re not there, you’re invisible. In addition to this, the top 2 organic rankings on Google also get over 50% of online traffic.

You could be losing half of your potential clients. This
applies to finding both:

● Private clients
● Care recruits

So, should you be doing SEO? Whether you are a regional or a national care provider, the answer is a resounding “Yes”.

From start to finish a thoroughly good company to work with. Very responsive and efficient. Thanks Alfie, Heather and team.

Moony Victoire-Nijjar, Director, My SOS Family

When should I start SEO?

SEO takes time. As the proverb goes – “The best time to plant a tree was 20 years ago, the second best time is now”.

SEO takes time. It’s a slow burn high return strategy.

Start planning and optimising your business for organic search results NOW.

Why Content?

Content is what your potential clients will use to decide if you’re right for them.

● People read 6 pieces of content before making healthcare decisions
● 70% of people read your website before calling you
● Content helps you showcase authority and knowledge
● Demonstrate trust and transparency
● Starts a dialogue that leads to conversions
● Content can be used at all stages: attract, engage and delight

Cahoot really take the time to understand your product or service to generate copy that sounds and feels authentic. The copywriters knew the healthcare market really well which meant they were able to create more technical and market specialist pieces. They are also great at providing new ideas, helping you to stand out from your competitors.

Vanessa da Cunha – Marketing Executive, Prosell

The Problem

Without traffic, leads and enquiries, your care business will stop growing and start dying.

If you are not on Google page 1 and not listed on Google Maps, people can’t find you.

Even if they do, poor quality content can drive them to your competitors.

The Solution

So how do you get found and drive action once people find you?

Through experience working with businesses like yours, we have discovered there are a number of ways to win on Google, including:

● Website Optimisation
● Hyperlocal Marketing
● Google Optimisation
● Google My Business
● Maps and Reviews Optimisation
● Social Media Optimisation
● Online Directories
● Content Marketing Campaigns

These tools work individually, but when you put them together you have something powerful.

We are the only SEO and content marketing agency focussed solely on the UK Care Industry.

This means we understand your specific problems and have experience in solving them, saving you time, money and stress.

Cahoot offers a free “Google Page 1 Audit” for your business.

This will show you

Where you rank on Google compared to your competitors

Which keyword searches you are appearing for (and which you aren’t!)

How you can optimise your website, maps listings and reviews

Your specific SEO and content opportunities

Claim your “Google Page 1 Audit”

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Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.

Andrew M. – Head of Marketing, National Homecare Brand

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