About Cahoot

Built Around Your Care Business

We are the UK’s only website & digital agency dedicated exclusively to the care sector

Our mission is to make care marketing straightforward, effective and stress-free for the UK care sector

Our team of specialists takes the ever-changing and complex world of marketing and makes it accessible and impactful for the care sector.

We are the gold standard for marketing in the care sector, and we like to keep things simple, joyful and meaningful.

Our Values

Service

We believe in leaving the world a better place than we found it. We work to raise the standard of digital marketing in the UK care sector to support the whole community.

Integrity

We believe in honesty and authenticity. We communicate with clear language and don’t use jargon. Our goal is to empower our clients to feel confident about their marketing.

Balance

We believe in developing efficient solutions that strike a balance between seriousness and fun, efficiency and harmony. We help care providers stand out from the crowd.

Freedom

We believe that no two care businesses are the same. We empower our team with the freedom to work creatively and adapt our services to the needs of our clients as we go.

"Cahoot's highly responsive, knowledgeable team of specialists made communicating our needs easy, and any challenges we faced were dealt with collaboratively and comprehensively."

Andrew Miller – Head of Marketing, Saga Healthcare, Saga Care at Home

“We've been really pleased with the SEO improvements for a number of target search terms since working with Cahoot. In particular, we're delighted to have moved from page 2 to the top half of page 1 for a very competitive, high-volume phrase.”

– Krish Nair, Director, Right at Home Enfield

“Cahoot’s support has been fundamental to the delivery of our social strategy, their engaging content and response handling has allowed us to build presence in this key media for carer recruitment, as well as new and existing clients.”

– Andrew Miller, Head of Marketing, Saga Healthcare, Saga Care at Home

Cahoot’s Story

When singer-songwriter, Alfie Jones, damaged his voice back in 2012, he discovered an unexpected passion that took his life in a whole new direction. Digital marketing. He spent several years working for a marketing agency in the dental sector and became obsessed with the question, “What is good marketing?”

The more he learned about marketing, the more frustrated he got when he saw it done badly. Having previously worked as a carer and with his family’s care training business, he launched a small content agency called Cahoot in 2014 and soon landed his first client in the care sector. After 6 years of working closely with health and social care providers, Alfie and his team realised they could offer more to clients – full digital marketing services to help them grow their businesses, attract and retain staff, and comply with industry regulations.

Founded in 2014 primarily as a content agency

Helped our first client get their telecare product into local councils

Started creating care and healthcare content for big brands

Became a full digital agency

Fully niched in the care sector

Invited to speak at the Care Show (Birmingham NEC)

Won Best Marketing Company at the Care Sector Supplier Awards

Underwent a full rebrand and relaunch for our 10th anniversary

2014

2015

2018

2019

2020

2021

2022

2024

Today, Cahoot works exclusively with the health and care sector, and our clients are thriving. We won Best Marketing Company at the 2022 Care Sector Supplier Awards, and we were invited to speak several times at the Care Show in 2021.

As we celebrate our 10th anniversary, we’re committed to our core belief: that websites and digital marketing for care should be straightforward, easy to understand and stress-free.