Cahoot Services
Scope of Services
Our step-by-step marketing system is based on our experience of what works, both in marketing and the care sector. Here’s the magic formula:
Research
Branding & key Message
Brand Book
Brand Assets & Print Media
Web Copy
Sitemap and Website
Testing and Launch
Video Images
Tracking & Analytics
Care CRM
Automation & Email Sequences
Content Marketing
Content Strategy
Content Calendar
Live Web Chat
Website Management
Website Amends
Account Management
Care Marketing Guides
Ready to get started?
Our team is here to help you. Contact us today for a free marketing chat, and let’s work together to achieve your marketing goals and propel your care business to success!
Research
Every good marketing activity starts with a solid foundation in research to find out:
Who your competitors are
Who your ideal clients are
Where you sit in the marketplace
Without it, you stand a good chance of failing, so our work together starts here.
Branding, Audience & Key Message
Your branding workshop is the basis for ensuring your ideal clients know you are special. Together we will:
Tell the story behind your care business
Refine your mission, vision and values
Review or create your logo and other assets, optimised for digital and print
Without this, you can’t differentiate yourself from your competitors. Together we will ensure you stand out.
BRAND BOOK: BRAND IDENTITY AND VOICE
Your strong and consistent brand identity communicates clearly who you are. We will:
Define your brand's tone of voice, look and feel based on your values Create a detailed guide with instructions on every aspect of outward communication
A clear guide that stops your key message from getting watered down, and makes sure that your message lands with your target audience.
BRAND ASSETS & PRINT MEDIA
Engaging brand assets are your tools for telling the world about you. We will create:
Client brochures, leaflets, stationery and welcome packs
Team handbooks and recruitment leaflets
Brochures and other media are what families will use to decide on care – are you proud of yours? Do you have all of the above?
Ready to get started?
Our team is here to help you. Contact us today for a free marketing chat, and let’s work together to achieve your marketing goals and propel your care business to success!
Webcopy
Our experienced and specialist team of care copywriters and editors will:
Craft unique, engaging, and CQC-compliant content for your website that speaks directly to your ideal client
Drive enquiries by using regular ‘calls-to-action’
Use our deep knowledge of the sector to create copy that works and fits with your brand and website requirements
We provide a unique specialism in both care and marketing which makes us the go-to company in the sector.
SITEMAP AND WEBSITE
A strong sitemap means a well-planned website. We will:
Use research and experience to plan your website so it meets your needs
Ensure it works perfectly on all browsers and devices
Make user experience and the user journey a top priority
Through search engine optimization – SEO – ensure your site gets seen
Provide you with previews to review and approve at each stage
Not all websites are created equal. We ensure yours is fit for purpose.
Website Testing & Launch
Through our rigorous checks, we ensure your website is fast and efficient. We ensure:
Everything loads correctly, quickly and displays properly
Your forms and buttons work
Issues and bugs are addressed quickly
We never cut corners – your site will go live only once it has been optimised and fully reviewed.
Video & Images
Video can more than double the enquiries you receive. With our specialist video partners, Five on a Bike, you will get:
Filming, pre and post-production for easily digestible videos and socials
Website users spending more time on your site
An increased conversion rate – when people turn interest into action
Website visitors can easily lose interest. But through video, you build trust quickly.
Ready to get started?
Our team is here to help you. Contact us today for a free marketing chat, and let’s work together to achieve your marketing goals and propel your care business to success!
TRACKING & ANALYTICS
With tracking and analytics, you can see how people engage with you online. We will:
Set up your website conversion tracking in Google Analytics
Set up Search Console to make the most of search data
Send you quarterly performance reports with digestible summaries
We ensure it’s easy to troubleshoot any issues and make informed decisions about your marketing.
CARE CRM FOR TRACKING SALES & RECRUITMENT ENQUIRIES
A CRM – customer relationship management – platform streamlines and automates your activity. We will:
Integrate a CRM with your website and other marketing
Support you to manage your sales and recruitment enquiries efficiently
Without this purpose-built system, your time, and conversion rate from enquiries are at risk.
AUTOMATION & EMAIL SEQUENCES
Autoresponders and nurture email sequences turn interest into action. We ensure:
Enquiries get followed up automatically and immediately
Automated emails nurture the interest of potential clients
We ensure it’s easy to troubleshoot any issues and make informed decisions about your marketing.
Content Calendar & Strategy
Effective media posting should be regular, relevant and straightforward to manage. We will:
Create your content marketing strategy and content calendar
Align this with your business strategy, goals and timeline
Include key events, updates and issues ensuring content is engaging and relevant
Review it regularly
Without this purpose-built system, your time, and conversion rate from enquiries are at risk.
Ready to get started?
Our team is here to help you. Contact us today for a free marketing chat, and let’s work together to achieve your marketing goals and propel your care business to success!
MONTHLY CONTENT MARKETING
Making regular content updates is crucial for driving visitors to your website. We will:
Create SEO-rich – clickable and easily discoverable on Google searches – content
Educate and engage your potential clients
Showcase your authenticity and expertise
Patchy, unsystematic posting, risks client trust and possible enquiries. We can help.
SOCIAL MEDIA CONTENT, TEMPLATES & SUPPORT
Regular social media posting is key to gaining visibility and trust. We will:
Create or refresh your socials, avatars, banners and text
Share weekly content, create branded templates
Help you identify and train a social media champion in-house to take this ove
Skipping this means losing credibility and visibility online.
LIVE WEB CHAT
Web chat is the fastest way to convert interest into action. We will:
Give you the option to set up a web chat on your website
Facilitate speaking directly to your potential clients through your site
We make sure you never miss an opportunity to be easy to reach for your clients.
WEBSITE HOSTING, MAINTENANCE & SUPPORT
Strong websites have high-quality hosting to go with their high-quality build. We will include:
Backups, disaster recovery and full SSL encryption – the maximum level of security
Full GDPR compliance
Maintenance of plug-ins and other web assets so they are always up-to-date
Poor hosting can undo the tireless hours spent creating your website. We keep your website safe, effective and supported with compliance.
Ready to get started?
Our team is here to help you. Contact us today for a free marketing chat, and let’s work together to achieve your marketing goals and propel your care business to success!
Website Amends
As your care business evolves, so should your website. We will:
Amend and update the content of your website pages as required
Give you access and show you how to make changes yourself, giving you full control
Add up to 4 new web pages per year if required
Without this, your website could undermine your image of best practice. We will support you to stay relevant.
Account Management
Your dedicated care marketing account manager, will:
Oversee all of your marketing projects
Be on hand to support you via Zoom and email
Be a single point of contact for all queries
Without quality support, marketing can be stressful. We understand the value of a familiar face.
Care Marketing Guides
Our exclusive care marketing guides, developed in collaboration with Five on a Bike aim to:
Make sure you’re resourced, reassured, and get the most out of our partnership
Help you and your team thrive in everything from social media to SEO
We care about making sure your marketing works for you.
Find and click three bananas hidden on our site for a chance to win a full care marketing health check worth ₤175!