Marketing is all about connecting with people and explaining how your services can make life easier for them. Personalised care marketing means making those interactions more relevant and valuable for your audience. It helps you to: capture people’s attention increase...
Whether you want to improve your website or you’re launching your brand new business, it helps to take a moment to think about client behaviour. Client behaviour is not the same as the client experience, but having a good understanding of how your clients behave will...
How to use your USPs to stand out from the crowd When clients are choosing a health or care provider, they’ll quickly narrow it down to companies in the right place, offering the right services at the right price. But what happens next? When they’ve lined up a...
Marketing is about knowing your audience and building strong connections, but not every trend is relevant for care. Following the right trends will help you stand out from the crowd, attract the right clients, and recruit the best staff – not to mention getting the...
Summary Your website is crucial for demonstrating how you meet CQC quality statements. CQC inspectors check your website to answer 5 key questions: is your care safe, effective, caring, responsive, and well-led? Start by displaying your CQC rating (required by...