What is branding, and why is it important for care?

What is branding, and why is it important for care?

What is branding anyway? Your brand is basically your company’s personality. It’s how customers recognise you, it’s your reputation, and it’s the secret sauce that makes you different from other care providers. These aren’t things you should leave to chance. You need...
What is care SEO and does it matter for your business?

What is care SEO and does it matter for your business?

What is SEO? Search engine optimisation (SEO) is something marketers are always going on about. But why? And does it really matter in the health and social care industry when you’ve got 101 other things to be worrying about? The short answer is yes, but let us...
Recruitment tips for residential care settings

Recruitment tips for residential care settings

Summary  Learn recruitment tips to navigate hurdles like staff shortages and high turnover. Salary is important but not everything: a secure job with fair career progression matters as much as competitive pay, and benefits like welfare programs and emotional support...
Getting to grips with buyer personas in care

Getting to grips with buyer personas in care

Overview: Buyer personas are fictionalised representations of your ideal clients, helping to target your care marketing more effectively. They guide your website content, emails, and social media by helping you understand your clients’ needs and how to speak to...
Checking out the competition in care: why you need to do it

Checking out the competition in care: why you need to do it

The demand for adult social care in the UK continues to grow, with over a quarter of the population predicted to be aged 65 or over in the next 50 years. Not only that but the average person after age 65 is expected to live with a disability — and consequently need...