What is care SEO and does it matter for your business?
What is SEO? Search engine optimisation (SEO) is something marketers are always going on about. But why? And does it really matter in the health and social care industry when you’ve got 101 other things to be worrying about? The short answer is yes, but let us...
Recruitment tips for residential care settings
We understand that providers in the UK care sector have been facing a multitude of challenges when it comes to recruitment. With an ageing population and challenges around the cost of running services, the pressure and demand are ever-increasing. At the same time, the...
Getting to grips with buyer personas in care
Buyer personas are fictionalised representations of your ideal clients. But why do you need buyer personas when you have very real clients who you already know all about? Because buyer personas help you get razor-focused with your marketing efforts so you can attract...
Checking out the competition in care: why you need to do it
The demand for adult social care in the UK continues to grow, with over a quarter of the population predicted to be aged 65 or over in the next 50 years. Not only that but the average person after age 65 is expected to live with a disability — and consequently need...
